CHANEL APOTHEOSIS FALL 2018 MAKEUP COLLECTION

CHANEL APOTHEOSIS FALL 2018 MAKEUP COLLECTION

Chanel creates a beauty collection for Fall exhibiting rich autumnal colors with deep hues.

July 11, 2018

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Lucia Pica considers texture for the Chanel Fall 2018 makeup collection with the selection of eye and lip colors in APOTHEOSIS, LE MAT DE CHANEL evokes a uniquely feminine sensibility. Harmony between a woman’s internal and external worlds is captured in a color palette that brings earthy, autumnal shades for sculpting together with color tones to be applied in washes or layered like vibrant oils.

As always, Pica’s signature reds act as both counterpoint and provocation, more vivid than ever in their matte extremity. Vibrant color and refined textures are taken to new extremes in a APOTHEOSIS, LE MAT DE CHANEL devoted to matte surfaces and the emotional states they inspire.

Focusing on texture, matte pigments are used to trigger specific emotions. In APOTHEOSIS, LE MAT DE CHANEL, the rich taupes, deep browns, light mauves and powerful blues of LES 4 OMBRES reflect a sense of strength and contentment, while their velvety finish has a fine, watercolor-like effect.

The black, beige and gunmetal blue grey of the STYLO OMBRE ET CONTOUR pens bring their own profundity. Additionally, with matte textures, technique always comes into play. The pens’ creamy formulations add definition and life – ideal for soft sculpting.

With LE ROUGE CRAYON DE COULEUR MAT, the practicality of a pen meets the innate glamor if lipstick. Jumbo-sized and retractable, the crayons’ six intense new shades are boosted by their lightabsorbing, creamy texture. At the other end of the spectrum, the flourish of a wand as liquid ROUGE ALLURE INK melts into the lips, leaving a fresh, mauve-pink “stain”.

The soft mauve of the JOUES CONTRASTE provides a surprising diversion from the collection’s otherwise somber palette. The fresh pink warmth suggests a flush of natural emotion against the stronger, more constructed eye and lip looks.

Two new matte shades  are revealed for the nails VERNIS – a bold, enigmatic red and a rich burgundy. The arresting light-absorbing texture shrouds the nails in mystery, their surfaces guaranteed to captivate and intrigue.

The collection will be available as of August 6th, 2018 at all Chanel beauty counters.

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