The Chanel Les Beiges advertisements star a diverse group of models including Anna Ewers, Liu Wen and Imaan Hammam.

Les Beiges reveals every woman’s radiance with a sheer, nude makeup line inspired by natural beauty. Feel a sense of freedom with a new, lightweight range of nude foundation and a fresh array of colours that enhance you, naturally.

The line focuses on natural beauty with a neutral palette and glowy finishes. Whether in group shots or solo portraits, the girls stun in every image. Radiance comes from within. Les Beiges makes women feel confident by highlighting their natural beauty.

The collection features HYDRA BEAUTY Micro Crème, the 1st cream with camellia micro-droplets creating a surprising sensory cascade: at first, as fresh and light as water, it then becomes as comfortable as a cream. A tinted moisturizer that instantly evens out and beautifies the skin with an imperceptible luminous veil, while delivering comfort and hydration. The exclusive creation HEALTHY GLOW LUMINOUS MULTI-COLOUR enhances the natural radiance of the complexion with a breeze of fresh, sunny colour in a single step. LES BEIGES HEALTHY GLOW NATURAL EYESHADOW PALETTE reveals eyes that look radiant, fresh and rested at any time of day. With its luminous velvet finish, the HEALTHY GLOW SHEER COLOR STICK sculpts and enhances a natural healthy glow by adding a touch of colour to the cheekbones.

In addition to the print campaign, you can also see Liu, Anna and Imaan explaining the importance of natural beauty in a short film.