Rihanna expands her design talent with a debut line of provocative lingerie
The Savage x Fenty collection is comprise 90 pieces of lingerie, sleepwear and accessories, including four capsule collections. The collection is underlined with Rihanna’s mission to celebrate fearless individuality and broaden the definition of what is beautiful.
“It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna said of the project. “I want to make people look and feel good, and have fun playing around with different styles.”
The core collection, dubbed “On the Reg”, includes everyday essentials, like T-shirt bras and “undies”. The “U Cute” line boasts the lacy pieces debuted on Rihanna’s Instagram, including a selection of femme-in-the-front, frisky-in-the-back bikini-cut knickers, and the “Damn” range is all about sassy bodysuits, suspenders et al. But, for the ultimate bad gal, there’s the “Black Widow” selection, which the brand describes as “risqué and ultra sexy.” Half-cut bras, open-back bikini bottoms and marabou embellished jumpsuits are all on offer. “There are really no rules with lingerie,” she explains. “Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.”
Inclusivity is the benchmark of Rihanna’s Savage x Fenty line as bras will be available from a 32A to 44DD, with lingerie, underwear and loungewear coming in sizes from XS to 3XL.