CHANEL NO. 5 L’EAU FILM CAMPAIGN
Presenting two new ways to wear fragrance with the Chanel No. 5 L’EAU, a fresh interpretation of the House’s iconic fragrance.
May 10, 2018
Multi-purpose, travel-friendly and elegant, the Chanel No. 5 L’EAU ALL-OVER SPRAY and No. 5 L’EAU ON HAND CREAM give women the freedom of expression, allowing them to create their own routine and enjoy a different gesture, sensation and movement with each product. A refreshing way to wake up, or for touch-ups throughout the day, No. 5 L’EAU ALL-OVER SPRAY is a perfuming spray for the hair and body, an ultra-generous mist in a sleek, travel-friendly bottle. No. 5 L’EAU ON HAND CREAM is such a practical, and stylish accessory that once you try it you can’t do without it. The cream’s nourishing and moisturizing texture is instantly absorbed, leaving the skin velvety soft and delicately scented.
For the launch of N°5 L’EAU collection, Chanel is writing a new chapter in the YOU KNOW ME AND YOU DON’T digital campaign with a film portraying a dance of paradoxical movements. With these new ways to wear fragrance, N°5 is always in motion, featuring a different gesture, sensation and intensity with each product.
Directed by the talented Jacob Sutton and orchestrated by choreographer Dimitri Chamblas, the film presents each shot like a photograph, keeping the movement alive by capturing it in the moment. It portrays a “dual” woman who expresses her different moods through a cathartic dance: a sensual and powerful dance to represent the cream, versus a light and airy dance to represent the mist. The tension gradually builds until the final moment when the two women become one and the same person, two facets of one personality.
Chanel is extending this approach to the digital environment with a new interactive experience: which gesture will you choose? Users are invited to become active participants in the No. 5 L’EAU sensorial experience by drawing their own movements on the screen or trackpad. In response, the dancer interprets the movements with 15 different gestures to discover.
Discover the interactive experience here.