J BRAND X KATE BOSWORTH CAPSULE COLLECTION
Kate Bosworth spreads some love with a new collaboration with J Brand.
May 7, 2018
Actress Kate Bosworth has teamed up with American denim giant J Brand to create a white T-shirt sending a positive message of love. The J Brand x Kate bosworth shirt, with ‘LOVE’ stitched into the collor, is featured in a new campaign shot entirely at Bosworth’s Californian home and features Nona’s lead actress Sulem Calderon as the model.
“I am so grateful to the J BRAND team to trust my ability and vision for this project. They allowed me a creative freedom and fluidity that is rare. I believe it is important for artists to be able to express themselves freely, and this is something J BRAND supports wholeheartedly. It was a magical collaboration for me,” said Bosworth.
While on set with Sulem, Kate was inspired to personalize our white Carolina tee with the word ‘LOVE’—a value at the heart of both NONA and of Kate’s work to educate others on the epidemic of human trafficking. Our in-house design team re-produced the piece, and a limited run of the tees is now available, with 100% of net proceeds going directly to CAST LA.
All net profits from the sale of the shirt will go to CAST LA — which stands for the Coalition to Abolish Slavery and Trafficking — which helps to rehabilitate survivors of trafficking and integrate them back into the world in a safe way.
“I thought it could be a powerful message to write the word ‘LOVE’ on the collar of the shirt, as love is the greatest element to overcome all things dark in this world. When you meet survivors of human trafficking, they are all so full of love, despite their past circumstances. Without love, we have nothing; the idea was to keep this notion close to you mind and heart,” Bosworth said..
Discover the collection here.