Celebrating the 10th anniversary of the timeless and Fendi Peekaboo handbag through the eyes of Silvia Venturini Fendi and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi.

This special video explores the intimate and close relationship between the iconic bag and the family.

“The Peekaboo is my baby. It’s a creature that belongs to me,” says Silvia Venturini Fendi; “The Peekaboo bag is precious, mysterious and timeless,” Delfina Delettrez Fendi comments; and “The Peekaboo bag is timeless, versatile and full of surprises,” chimes in Leonetta Luciano Fendi.

The Fendi Peekaboo first hit the runway a decade ago in September 2008 for the Spring 2009 season. This was prime It bag era—when, in fashion speak, what you carried mattered more than any shoe, dress or coat ever could. Fast forward to now, and while many It bags have fallen out of favor and gone the way of other trend-driven items on eBay and The Real Real, the Peekaboo has made its way into the realm of collector’s item.

The Peekaboo now comes in multiple iterations: the Large Peekaboo, Regular Peekaboo, Mini Peekaboo and Micro Peekaboo. There is also the higher-end Peekaboo Essential and the newer Peekaboo Essentially (a smaller sized Essential). There are more than one thousand materials and nearly unlimited color combinations of the Peekaboo. To date, the most expensive Peekaboo is the Fendi Gems Mini Peekaboo in white croco, white gold, diamonds, rubies and amethysts.