Binx Walton, Hanne Gaby Odiele, Lexi Boling, Issa Lish and Cat McNeil set off on an epic road trip from Los Angeles to Coachella spotlighting the latest Alexander Wang x adidas Originals Season 3 collection. The crew travels in an RV, equipped with pieces from Wang’s new collection. Along the way, they stopped off at a number of locations and trading pieces from the collection for things they needed.
“We are always trying to challenge ourselves and push the limits of everything we do,” said Alegra O’Hare, vp, brand communications at Adidas Originals. While past iterations of the campaign have felt very edgy (and maybe even a little dark), the latest is meant to be a bit more lighthearted.
Photographer Brianna Capozzi and stylist Haley Wollens tagged along to capture the five ladies in unexpected scenarios against unique backdrops. Some of the stops along the way included a gas station-convenience store and a water park.
Wang’s latest collection celebrates the beauty of flaws and imperfections inherent in the creative process, something Adidas has long championed. Using those imperfect pieces from the collection as something to barter makes a nice statement on the value of those items, even with their flaws.
Shop the collection here.