Photographed Oliver Hadlee Pearch,  the Diane Von Furstenberg Spring 2018 ad campaign captures Kiki Willems and Imaan Hammam as well as non-models, celebration freedom, empower women, and inspire confidence.

Shot in New York, the campaign spotlights certain locations such as the East River State Park with the breathtaking view of Manhattan’s skyline, to a private Upper East Side apartment, the historic Irving Place Theater, and East Village at night, the campaign illustrates the unique, inspirational everyday lives of New York women. The images put the spotlight on new season designs including fringe embellished skirts, floral print dresses and knit sweaters.

In addition to the print campaign, DVF also released a short video where models show off their moves on the dance floor. Adam Hindle works on casting for the shoot with hair by Tina Outen and makeup by Chiho Omae.

The campaign exposes the idea that freedom is not only expressing our personality and personal style, but to empower others in doing so.