Starring award-winning actors Winona Ryder and Elizabeth Olsen, the upbeat campaign reveals what’s in store for the new season
Shot in Buenos Aires, Argentina, the H&M Spring 2018 campaign film sees actress Elizabeth Olsen dance out from a local café and into the streets. There, she’s joined by a cast of strong women – including top models Imaan Hammam, Andreea Diaconu and Anna Ewers – all wearing flowing dresses, wide-leg trousers, embroidered jeans and sophisticated blouses while dancing through the city.
“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring,” says Elizabeth Olsen.
After dancing through Buenos Aires, Elizabeth Olsen inevitably finds her way back to the café, where she’s joined by one of Hollywood’s most iconic actresses.
“I loved the way that the campaign really celebrated women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other,” says Winona Ryder.
Watch H&M’s new campaign film as the iconic actresses celebrate female empowerment and friendship with an epic dance off.