From the stories, characters, portraits and places, discover the Etro Spring 2018 ad campaign, photographed by Paolo Zerbini and Nadia Moro.

Etro, in the year of its Fiftieth anniversary, celebrates Milan: both its places and its people. The story of Etro’s origins and its connection with the city where it all began.

The story of voyage through the city: encounters between historical figures and the city’s treasured locales of yesterday, today and tomorrow, able to create a sense of belonging. Every journey has a starting point, every story a beginning, every tree its seed.

Models Giedrė Dukauskaitė, Callum Stoddart, Simon Martyn, Piero Mendez, Peter Finn, Jing Wen, Sean Lok take us on a journey through Italy as we explore Bar Basso, Vivaio Riva, Barbiere Colla, Tram 1, Ristorante Da Giacomo, Casa d’Aste Il Ponte, and Fercioni Tattoo Studio all while discovering the brand’s Spring collection.