PROENZA SCHOULER ARIZONA DEBUT FRAGRANCE FILM

PROENZA SCHOULER ARIZONA DEBUT FRAGRANCE FILM

Proenza Schouler takes us on a journey of discovery with the launch of the first fragrance.

February 20, 2018

The Proenza Schouler Arizona scent is a radiant and blooming floral fragrance with white cactus flower and a unique mineral signature. Arizona is a feeling of adventure. A place of beauty and mystery.

“We wanted something that was a classic scent, that conveyed the luxury of disconnecting—a little bit far away, an art-world feel, a little bit out West, something grounding,” said Lazaro Hernandez. “People want to escape right now and get back in touch with the core elements, I think.”

Inspired by the ravines and ridges that define the horizon of the Sonoran Desert of Arizona, the bottle is a piece of art in itself. The final shape, like a drop encapsulated into faceted angles of rocks, is a unique glass innovation allowing a disruptive asymmetry. It is an object of desire inspired by a “nature-carved” shape with a contemporary touch.

Arizona – an idea, a dream. It conjures feelings of liberation to find a greater truth. Arizona – a name. A respect and love of nature, and a sense of unbridled freedom. Arizona – a state of mind.

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