PROENZA SCHOULER ARIZONA DEBUT FRAGRANCE FILM

PROENZA SCHOULER ARIZONA DEBUT FRAGRANCE FILM

Proenza Schouler takes us on a journey of discovery with the launch of the first fragrance.

February 20, 2018

The Proenza Schouler Arizona scent is a radiant and blooming floral fragrance with white cactus flower and a unique mineral signature. Arizona is a feeling of adventure. A place of beauty and mystery.

“We wanted something that was a classic scent, that conveyed the luxury of disconnecting—a little bit far away, an art-world feel, a little bit out West, something grounding,” said Lazaro Hernandez. “People want to escape right now and get back in touch with the core elements, I think.”

Inspired by the ravines and ridges that define the horizon of the Sonoran Desert of Arizona, the bottle is a piece of art in itself. The final shape, like a drop encapsulated into faceted angles of rocks, is a unique glass innovation allowing a disruptive asymmetry. It is an object of desire inspired by a “nature-carved” shape with a contemporary touch.

Arizona – an idea, a dream. It conjures feelings of liberation to find a greater truth. Arizona – a name. A respect and love of nature, and a sense of unbridled freedom. Arizona – a state of mind.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.