Discover House 99 offering innovative formulas to men who are not afraid to explore their own unique style and express their identity
David Beckham has launched of his first global grooming brand, House 99, a complete collection of 19 innovative products to conquer every style ambition. House 99 takes a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look.
More than just a brand, House 99, is named by merging two components: The word “HOUSE” reflects David’s goal to build an inclusive community of grooming aficionados, to share style tips and recommendations in order to conquer every look and inspire new creations. The number “99” which he has tattooed on his hand marks a momentous year in both his personal life and career. He married Victoria, his eldest son, Brooklyn was born, and Manchester United won the treble.
David personally appointed some of the best names in the grooming game to collaborate with House 99, including, master barber Fabio Marquez (from Figaro Barbershop in Lisbon, Portugal), providing professional guidance and dynamic content for the brand’s own digital platform.
“I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house,” said David Beckham.
For David, it’s all about a holistic approach to his daily style regime, focusing on hair, beard, skin and body. When facial hair needs to know its limits – the weightless, creamy balm dishes out serious discipline to shape up unruly hair and short – long beards. The smooth back pomade gives hair the perfect amount of hold with a natural-looking texture. Also directly inspired by David’s own day-to-day routine, the product is designed for men on the move, humidity-proof and sweat resistant. The lightweight and nourishing face moisturizer formula, strengthens skin whilst keeping it looking healthy and hydrated all day long. With over 40 different designs and a new one emerging every year, David knows the importance of protecting and maintaining his ink-work. The spray moisturizer is easy and fast to use, leaving skin supple and leaving no residue. The protective spray preserves the tattoo’s original colours and enhances brightness.
The collection will be available in select stores and online at House99.com as of March 2018.