The new Gucci Spring 2018 ad campaign features the work of Spanish artist and illustrator Ignasi Monreal. The images evoke a ‘Utopian Fantasy’ and the striking imagery focuses on the three elements of earth, sea and sky.

The vivid photorealist artworks invite us to enter a magical and uncanny world, viewed through a surreal and heightened sensual lens. Ignasi Monreal’s digital paintings are full of surprising detail and he emphasises fantastical features to create haunting characters that inhabit the mythical universe conjured from his remarkable imagination.

It is into this context that Gucci’s new products are placed, becoming part of an extraordinary, highly visual narrative.