Dripping in gold, the new Moschino scent is all about luxury

The new Moschino Gold Fresh Couture fragrance is the latest special-edition scent in the brand’s extensive and cleverly-designed fragrance library. The accompanying campaign features Puerto Rican model Joan Smalls, photographed by Giampaolo Sgura. The brunette poses in a leather jacket, gold necklaces and a metallic dress.

Joan carries an oversized bottle of this luxurious perfume. She is also decked out in a ton of Moschino’s finest coordinating gold accessories.

The scent is fresh floral-fruity-woody composition that opens with a rich blend of citruses and sweet fruits. The heart is a floral with a dominant jasmine and a Givaduan molecule for the lily-of-the-valley aroma called mahonial, laid on an intense and sweet woody base.

The packaging for the Moschino Gold Fresh Couture bottle directly mirrors the original Fresh Couture design and special Spring edition Pink Fresh Couture launched earlier this year. We love how this collection is cleverly inspired by the ordinary, everyday bottles of home cleaning sprays. Yet somehow, they are undeniably dripping in luxury.