In this city, every minute counts as DKNY launches a new Smartwatch

Meet the DKNY Minute, a hybrid smartwatch syncing iconic DKNY style with everything you care about in your smartphone, with Emily Ratajkowski as the face of the brand’s Fall 2017 campaign. The model is featured wearing the watch, and defines what it means to be a woman in the modern world.

A dynamic synthesis of style and tech links the latest hybrid smartwatch technology with a classic DKNY watch style for the always-connected modern woman’s wardrobe. It’s the watch that keeps you in check and on track with smartphone notifications, activity tracking and features that allow you to control your music, ring your phone, or take a picture with the push of a button.

Stay tuned into your notifications, control your music, track your activity, snap an easier selfie—and always stay one step ahead. It syncs to your phone to keep you one step ahead.

The Rockaway silhouette keeps it signature DKNY: modern, minimalist, and sharp with a sleek stainless-steel case and bold, logoed face that goes anywhere and everywhere. Swap out the leather strap for a sportier silicone strap, and never waste time on a dead battery—no charging required.

Merging desirable designs with creative functionality for the DKNY woman on-the-go, DKNY MINUTE hybrid smartwatches are available in three distinct looks. Silver, gold, and rose gold-tone cases are paired with black or white leather straps, or a red quilted strap, and each style is accompanied with a interchangeable quilted pinstripe silicone strap. Prices range between $155-$175 USD. The DKNY MINUTE hybrid smartwatch line is available now on, and in select boutiques and department stores.