PSWL focuses on more laid-back essentials like denim, sweatshirts, t-shirts and casual outerwear.

May 21, 2019

Proenza Schouler launches a continuation to their main line with a more casual aesthetic called Proenza Schouler PSWL.

“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years,” said designers and founders Jack McCollough and Lazaro Hernandez.

One of those “personal friends” the designers were referring to is none other than Chloë Sevigny, who stars in PSWL’s debut imagery shot by Ricky Saiz and styled by Haley Wollens. In the photos, Sevigny wears lace-up denim, camo pants and a dangling branded belt — all of which are easy to imagine becoming street style favorites for Proenza diehards and uninitiated streetwear fiends alike.

“We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design,” the designers asserted. “With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”

Shop the interactive lookbook as you hover over the items of interest and review the details to purchase online.