OMEGA ‘HER TIME’ AD CAMPAIGN
Cindy Crawford and her family become part of the OMEGA family.
October 6, 2017
The OMEGA ‘Her Time’ exhibition in Paris has just opened at the city’s historic Hôtel de Sully, welcoming Cindy Crawford along with her children, Kaia and Presley, who have recently been announced as the brand’s newest ambassadors.
Having joined OMEGA in 1995, Cindy Crawford has been one of OMEGA’s closest friends for over 20 years. To begin the opening of the exhibition in Paris, Cindy appeared onstage with OMEGA’s President and CEO, Raynald Aeschlimann.
Speaking to guests, Mr. Aeschlimann said: “OMEGA’s women’s watches reveal some of the most beautiful designs in our history. There is so much variety and artistry, and I’m so proud to bring this exhibition to Paris, which is one of the world’s homes of fashion. Of course, to also be here with Cindy and her family is a special privilege and thrill.”
It was Cindy herself who introduced her children and welcomed them as OMEGA’s newest brand ambassadors. She said: “My journey with OMEGA has been incredible and I know that Kaia and Presley will enjoy working with the brand as much as I have. They are both talented in their own unique ways and I’m so proud that they will be the next ambassadors for these fantastic watches.”
Mr. Aeschlimann echoed Cindy’s sentiments by saying: “Kaia and Presley represent the next generation of watch wearers. They are good looking, motivated, inspirational and full of energy. It’s incredible to have such a passionate family tradition within our brand and I’m so excited to now begin working with these two incredible young people.”
To mark the announcement, a special portrait of the entire family was then revealed. Captured by the renowned photographer Peter Lindbergh on Malibu Beach in California, it is the first official picture featuring all four family members together, including Cindy Crawford, Rande Gerber, and Kaia and Presley Gerber.