Julianne Moore ravishes in floral lingerie for Triumph’s newest brand

After much anticipation, Actress Julianne Moore is announced as the face of the Florale by Triumph Fall 2017 ad campaign, shot by renowned fashion photographer, Rankin.

“Florale by Triumph represents everything I hope for in my style – it is elegant, contemporary, and it makes me feel beautiful. The collection is stunning and it’s a pleasure to be a part of the Triumph family,” said Julianna Moore.

The first ever Florale by Triumph global campaign is based on the story of the sophisticated and stylish modern woman, celebrating female confidence and timeless style.

“Julianne is a dream! She is funny, she is courageous, she is candid, she’s totally charismatic,” said Rankin. “A breath of fresh air. What I love about photographing her is she has this inimitable strength. That is a very rare gift. And it makes my job a real pleasure.”

Luxurious, beautifully crafted and supportive, Florale by Triumph is true to the brand’s 131-year-old heritage of offering trusted fits, innovative techniques and quality craftsmanship. The exquisite collection is worn and loved by Julianne Moore, featuring figure-flattering styles, decorated with signature Peony stretch lace, and rich embroideries of irises, dahlias and roses.