Olivier Rousteing, creative director of Balmain Paris, brings Balmain‘s rock goddess vision of beauty to a capsule lipstick collection designed for L’Oreal Paris.
The Balmain x L’Oreal colleciton is first collaboration between the luxury Parisian fashion house and the leading makeup brand will be revealed ahead of next Paris Fashion Week, for which L’Oreal Paris is the official partner.
With L’Oreal Paris, Rousteing brings the raw creativity with which he has reinvented Balmain, from the Paris runways to his first ever beauty collection. The crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the world’s most-loved lipstick: Color Riche. Number one globally, a Color Riche lipstick is sold worldwide every 3 seconds.
“L’Oreal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves. With this collaboration, I’m thrilled to make this idea tangible for every woman around the world,” says Olivier Rousteing, Balmain Paris Creative Director.
Under Rousteing’s creative direction. From colors to pack design to the ad campaign, the cult Color Riche lipstick is interpreted in three striking new color themes for a total of 12 new shades that will be available in selected L’Oreal Paris point of sales only.
A lipstick jewel edition showcasing the 3 star shades from the Balmain x L’Oreal collection will also be exclusively available at Balmain stores and select retailers worldwide as of early September.