Tiffany & Co. celebrates individual style in a new star-studded ad campaign.

August 1, 2017

The Tiffany & Co. Fall 2017 ad campaign, “There’s Only One,” brings together six personalities from diverse disciplines, each chosen for their singular style, personal strength and imaginative vision. The Fall campaign represents Reed Krakoff’s first creative expression for the house.

“Tiffany has always stood for the ideals of creativity, passion and optimism,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.”

Actress Elle Fanning makes a statement in multiple Tiffany Keys. Principal dancer for the Bolshoi Ballet and America Ballet Theater David Hallberg portrays a picture of contrasts wearing the Tiffany & Co. Schlumberger Bird on a Rock clip. Actress, singer and model Zoë Kravitz wears the latest Tiffany HardWear designs and Return to Tiffany pendant in a bold new way. Tapping into her timeless and innovative style, singer, songwriter, record label executive, and Oscar-nominated actress Janelle Monáe showcases a return to Tiffany classic heart pendant as well as stacks of Tiffany HardWear rings. Cameron Russell, an American supermodel and activist, is featured wearing Tiffany T two rings and Elsa Peretti Diamonds by the Yard. The Tiffany Victoria is elegantly worn by musician Annie Clark, also known by her stage name St. Vincent.

The campaign reflects the personal style and influence of the men and women who have worn Tiffany jewelry throughout the brand’s 180-year history.

Tiffany’s creative team led by Krakoff, called upon acclaimed fashion photographers Inez & Vinoodh to capture the distinct portraits as well as behind-the-scenes video, each styled with iconic Tiffany jewelry.


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