A Fall campaign of juxtapositions contrasting light and darkness

The Alexander McQueen Fall 2017 campaign is set in the emotive and extreme landscape of Iceland. Drawing parallels with the mystical landscape of Cornwall, the inspiration behind the collection, Iceland provides a duality between the rugged and the romantic.

Working with photographer Jamie Hawkesworth for a consecutive season, Rianne Von Rompaey is seen in the eternal light of the Icelandic landscape to create two contradictory sets of pictures. Juxtaposing the internal with the external, warm and vivid painterly interior portraits are set against a severe, unrecognisable landscape.

The model appears in the dreamy images which pair a barren scene with a cozy domestic setting. Creative director Sarah Burton’s knit sweaters, patchwork dresses and tailored coats take focus for fall.