LOUIS VUITTON SERIES 7 FALL 2017 AD CAMPAIGN

LOUIS VUITTON SERIES 7 FALL 2017 AD CAMPAIGN

A star-studded campaign with a mix of model and movie-stars.

July 4, 2017

Artistic Director Nicolas Ghesquière taps Riley Keough, Jaden Smith, Sophie Turner and Catherine Deneuve for the Louis Vuitton Series 7 Fall 2017 ad campaign as they appear in the latest advertisements which feature studio and on-location portraits.

Photographed by Bruce Weber in Pompano Beach, Florida, the images star a mix of models and actors as the house has again selected the purveyor of gender nonconformity as the face of their womenswear campaign.

In a statement at the time of that now-iconic image’s release, Ghesquière said Smith was chosen for the campaign because he represents this generation’s fashion freedom. “He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender,” Ghesquière said. “Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man’s trench or a tuxedo.”

The new season spotlights denim, plaid prints and mixed materials. The campaign was styled by Marie-Amélie Sauvé. Models Theresa Hayes, Hoyeon Jung, Natalie Westling, Masha Skokova, Alexandra Micu, Sora Choi and Sarah Dahl also appear in the shoot.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.