For the David Yurman Spring 2017 ad campaign, fashion photographer Bruce Weber takes an ...

May 3, 2017

For the David Yurman Spring 2017 ad campaign, fashion photographer Bruce Weber takes an intimate look at the good life with an enchanting campaign captured in the beautiful Florida Keys. Starring models Natalia Vodianova and newcomer to the brand Taylor Hill, the images conjure the ease of a carefree holiday, the elegant swans of a bygone era captured in brilliant color and crisp black and white.

Escapism is illustrated beautifully in Weber’s photographs, where the jewelry reflects a captivating way of life that gives the campaign its natural warmth and playful appeal. The very definition of American style and elegance honors the David Yurman legacy of creating memorable, iconic imagery using the world’s top models and most stunning locations.

“It is never about a piece of jewelry,” says Sybil Yurman. “It is about a lifestyle that in many ways mirror how David and I live in terms of our artistic sensibilities, our dedication to craft and our belief that imagery should reflect the beauty and authenticity in everyday moments.”

Natalia and Taylor both represent the natural confidence of the David Yurman woman, while the lush surroundings depict the spirit of relaxed informality. The campaign features new collections such as Continuance, Pavéflex, and Solari that each represents the essence of the David Yurman brand in contemporary new ways. Jewelry is worn casually illustrating a freedom and irreverence intent on self-expression and individual style.

“It was such an amazing experience working with the David Yurman family and Bruce Weber,” says Taylor Hill. “I can’t wait to see the campaign come out and I’m looking forward to the future with them.”


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