14 Montenapoleone is the newest location of the La Perla flagship store in Milan, within a beautiful two-storey boutique designed by the prestigious Baciocchi Associati Studio.
The grand opening on the February 23rd celebrated Milan Fashion Week as well as the new Fall 2017 Ready-to-Wear collection, inspired by the British Garden.
Bold flowers and blooming bougainvillea channelled the new season’s theme, bringing the expansive store to life with rich, lush colours. Guests included La Perla campaign stars Kendall Jenner, Liu Wen and Mariacarla Boscono.
Textural and decadent, the boutique glistens with geometric arrangements in gold and illuminating white marble floors. Pale blue walls, velvet-covered seats, sapphire blue carpets with metallic herringbone trims and a dark blue aluminium ceiling add deeper contrasts.
Always using our heritage as inspiration, the décor constantly echoes exquisite Italian craftsmanship. The panelled powder blue walls are finished with gold mesh accents, reminiscent of fine silk tulle while details like gilded mirrors and a pillar in the centre of the boutique display traditional Italian architecture. Details like diamond-shaped mirrors in the private suite add a modern dimension.
Upstairs there are four rooms where shades range from lilac to amethyst and then to bold purple in the VIP suite, a lounge created to receive our most distinguished guests.