Introducing new Burberry Beauty Liquid Lip Velvet, starring model Iris Law showcasing the collection features new statement-making matte lip colour featuring a whipped texture. The collection of 14 colours comes together to form a bold, pigment-rich palette.

‘My make-up rules are to keep it looking as casual as possible… but you can go all out with the colour of your lip,’said Iris Law.

Developed with a new, innovative formula that combines rich pigment, smooth application and a whipped, creamy texture to create a bold, velvet finish that lasts for up to eight hours. The comfortable, non-drying formula keeps lips supple and moisturised during wear, ensuring the colour does not dry, fade or crack.

Joining the Lip Velvet collection, new Liquid Lip Velvet provides a light-as-air feeling and a cushion-soft sensation upon application. The collection features four hero shades: Fawn Rose, Oxblood, Bright Plum and our iconic Military Red. The shades are inspired by runway collections, comforting glossy balms with modern buildable textures and finishes from luminous to matte.

‘Your lips should always be clean and dry. If you have already used a balm to hydrate the lips, just be sure to blot it off before you apply colour,’ says Wendy Rowe, Burberry Make-up Artistic Consultant.

Watch behind the scenes of the campaign as model Iris Law gives us her definition of beauty.