Presenting the new Tom Ford Beauty Lips and Boys collection for 2016, the third adaptation of the Lip Color collection named for the men in Tom Ford’s life, both past and present.

The collection of 50 lipstick shades includes 25 new boys to debut on your lips, alongside the 25 bestsellers you know and love. Named after men he admires, from intimates to collaborators from around the world, the first-of-its-kind collection introduces 5 creamy shades, 10 metallic ones and 10 modern matte finishes.

“I like the idea of lipsticks named after boys. Why commit to one when you can have several?” said Tom Ford.

From nuanced creamy nudes like Bradley and Alexander and creamy burgundies of Jack, Ashton and Mitchell, to the bold reds of Nicholas and Dominic, each shade is said to amplify a woman’s individuality while “inciting an insatiable desire to suit her every mood”. The “clutch-size” lipsticks of the collection contain rich, specially-treated pigments blended to deliver color payoff in three finishes: matte, cream and metallic.

The models of the campaign are Mica Arganaraz and Piero Mendez. The lipsticks come in sleek mahogany and golden cases. Each tube is a compact mini packaging priced $36.