EMPORIO ARMANI RESORT 2017 AD CAMPAIGN
The Emporio Armani Resort 2017 ad campaign features a collection that is a game of contrasts, ...
December 8, 2016
The Emporio Armani Resort 2017 ad campaign features a collection that is a game of contrasts, where the rigor and style reminiscent of uniforms meet the lightness of ethereal dresses and details borrowed from lingerie.
The Emporio Armani Resort collection features a mood of contrasting elements infused the lineup, creating an interesting tension between opposites. The rigorous construction of masculine tailoring is softened by feminine touches through the use of lingerie details. This being Emporio, they were used tastefully, as in a printed shirt with a macramé collar, which gave a graceful flair to a checked suit with an elongated vest and slouchy pants.
The masculine-feminine dialogue was the thread that ran throughout the collection. The palette of neutral and desaturated pastel tones is lit up by hints of blue, shades of grey and military green, paired with the indispensable black and white. Trousers are loose and comfy yet retained a sophisticated air; jackets were graced by a light ease thanks to skillful tailoring that gave the shoulders a subtle softness. Volumes are fluid for uniform-inspired jackets and dusters with an easy-to-wear attitude, where fabrics had a techno, modern twist
The collection has an urban, youthful look with an upbeat energy.
Go behind the scenes of the Emporio Armani Resort 2017 campaign photographed by Lachlan Bailey.