The elegance that makes an impression and is remembered, not just seen. Giorgio Armani revisits his most iconic silhouette and adds unexpected touches to the Giorgio Armani Resort 2017 collection.
This season’s ad campaign features supermodel Saskia de Brauw shot by b fashion photography duo Mert Alas and Marcus Piggott.
There is a strong focus on the shoulders in deconstructed jackets and suits that move naturally with the body, creating the impression of an elongated and sleek figure. The cargo pants, or cut like five-pocket jeans, are the note that creates new harmonies. Giorgio Armani revisited his iconic tailoring, taking the shoulders as a focal point and working around a deconstructed look. The elongated silhouette was easy to wear and soft, grounded by trousers that ran the gamut from voluminous, slouchy heritage shapes to more up-to-date, sporty cargo-inspired to slimmer, softer versions.
The key concept here is easy-to-wear. The soft fabrics with a ‘used shining’ appearance reflect the light in an intriguing way and accentuate the refined palette of grey hues, which are illuminated by hints of sapphire, ruby, amethyst and turquoise. The shine of metallic fabrics and paillette embroideries enhanced the sense of chic lightness, a case in point being a long layered slip dress whose understated glamour would be perfect for a summer soiree.
Watch behind the scenes as the Giorgio Armani Resort 2017 collection come to life.