The paradox is audacity that lies somewhere between decent and exuberant, opaque and transparent, elegant and nonchalant, groundbreaking and classic.

Through a series of short films, the website “Inside Chanel” looks back at the story of Gabrielle Chanel and the iconic creations that generated a legend and built the House of Chanel.

Introducing the seventeenth chapter ‘The Paradoxes of Chanel’ celebrates the French Maison’s inherent paradoxes, from its origin until now, echoing the new N°5 L’EAU communication campaign.

While upholding its heritage, this thoroughly modern composition brings to N°5 a new olfactory balance made of perfect freshness. Never has N°5 revealed such a fresh and dynamic facet. Like its legendary bottle, the crystalline transparency of the fragrance within expresses all the purity of its composition.