COACH THE FRAGRANCE FILM CAMPAIGN STARRING CHLOË GRACE MORETZ
Introducing Coach The Fragrance, inspired by the spontaneous energy and downtown style of New ...
September 21, 2016
Introducing Coach The Fragrance, inspired by the spontaneous energy and downtown style of New York City.
The fragrance bears the same name as the 2007 edition, but is definitely a completely different creation in composition and bottle. Coach the Fragrance is designed as a scent that will convey the spontaneous energy and cool vibe of New York City.
“I wanted to create a fragrance that represents Coach’s free-spirited attitude, crafting a scent that is individual, authentic and cool,” said Creative Director Stuart Vevers.
The actress Chloë Grace Moretz has been chosen as the face of the new fragrance and the campaign shot by Steven Meisel. She represents the all-American girl with youthfulness, modernity, authenticity and natural beauty. The actress said: “To me, this perfume is everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach.”
The composition is floral with vibrant top notes of raspberry leaf, pink pepper and pear, which represent the energy of New York. The heart includes an authentic accord of Turkish rose, laid on the base of suede musk and sandalwood, which symbolize the leather accessories that made the brand famous. Perfumer Juliette Karagueuzoglou signed the creation.
The solid glass bottle references the signature Coach design details: a leather tag hangs from its side, the iconic turn-lock Coach handbag closure is turned into an atomizer, and the horse and carriage emblem is engraved in the glass of the bottle.