Introducing the first fragrance from Kenzo‘s new art directors, Humberto Leon and Carol Lim entitled Kenzo World. For the Fall 2013 collection, Carol Lim and Humberto Leon made the eye the iconic motif of the Kenzo world: “The all-seeing eye is a major imprint of the collection and alludes to the force of the third eye and to spiritual protection from above,” they explained.

The eye symbol now transcends into the universe of fragrance, and you will have a chance to see and smell it at the end of August.

Kenzo entrusted the fragrance creation to Francis Kurkdjian, who started his illustrious career with the creation of Le Male JPG in 1995, and since then has collaborated with various top brands on their signature fragrances.

The Kenzo World fragrance opens with a surge of flowers by the armful, from petals to bouquets, with bursts of sweetness… It’s a brilliant fragrance, with a lively sparkling trail, a crazy rock nectar with an intoxicating scent that titillates the nose. A shot of energy that benefits the soul.

Ambroxan gives the flowers the enticing quality that we need to forget them as such. It’s a bit like the sfumato in the paintings of Leonardo da Vinci, when you juxtapose power. It acts like a fog, when the mist blurs the contours of things all around, and we only recognize their hazy outline.

Discover the Kenzo World fragrance film created my Spike Jonze featuring actress and dance Margaret Qualley.