TOUS has chosen Gwyneth Paltrow as the star of our upcoming global advertising campaigns. February sets the launch of the TOUS ‘Tender Stories’ Nº4, the first campaign to star the actress. The main objective of the campaign is to depict tenderness as a universal TOUS value, through an appealing story told using cinematographic treatment.

“There is a special piece of jewelry for every moment,” said Paltrow. “I can remember perfectly what I was wearing when I achieved my biggest dream: being a mom.”

Winner of an Oscar for Best Actress, creator of the lifestyle website Goop and a successful businesswoman, Gwyneth Paltrow is set to become the new star of the TOUS universe.

Discover a new story about how love keeps us feeling close, always.