This season, Salvatore Ferragamo Creative Director Massimiliano Giornetti unveils an uplifting new chapter in the luxury Italian House’s visual communications with Lo Splendore Della Vita [The Splendor of Life], a campaign concept inspired by founder Salvatore Ferragamo’s lifelong belief that “there is no limit to beauty or the pursuit of perfection.”
The print and digital Salvatore Ferragamo Spring 2016 campaign depicts the timeless lifestyle of the sophisticated globetrotter – evoking the inherently Italian notion of Lo Splendore Della Vita, that luxurious quest for pleasure and delight, effortlessly achieved at one’s own pace and locale.
Shot by acclaimed photographer Craig McDean, the Salvatore Ferragamo Spring 2016 ad campaign stars models Jon Kortajarena, Maartje Verhoef, Jing Wen, Julia Van-Os. Lightness and sensuality abound in the print campaign imagery, which showcases the fresh and graphic coloring at the heart of Giornetti’s Spring 2016 ready-to-wear and accessories collections.
Director Theo Stanley brings the concept and collection to life in an accompanying digital film, portraying a light-hearted game of hide-and-seek, set against the backdrop of a coastal villa.