Jimmy Choo has unveiled its 20th Anniversary gift to label loyalists.
The luxury goods firm will begin its birthday celebrations with a limited-edition “Memento” collection, as well as a sizable investment in U.S. brick-and-mortar openings.
A blush and gray bespoke trunk will feature twenty glittering pairs of its most popular shoes plus choice accessories.
“We are still a very young company, but 20 years is a moment where you are starting to be more established and looking back at what you should do,” chief executive officer Pierre Denis said of the occasion.
Bedazzled pumps, sandals and stilettos and heels favored by the celebrity-set will be included in the celebratory Memento collection.
While pieces and styles can be purchased individually, customers can purchase the full set, complete with matching eyewear and evening bags. The fully loaded Jimmy Choo trunk is expected to retail at over $70 000. Footwear styles include the bestselling Anouk, Lorelai and Lance.
2016 will be a big year for the London-based brand, with a new store opening on the Upper East Side (a few doors down from the current location on Madison Avenue) in April.
Shortly thereafter, another location will bow in Soho on Greene Street. More U.S. openings are planned in the Spring for San Francisco, Chicago and King of Prussia, Pa as a part of the company’s North American sales push.