Ferragamo announces the culmination of the 100 years 100 days series with the debut of Gancio Studios, a signature moment in New York. Celebrating the anniversary of Salvatore Ferragamo’s arrival in Hollywood, this moment will hallmark a new 100 year chapter.
At the heart of the event, a premiere short film translates the House’s evolution alongside the world of cinema, without forgetting its traditions. Commemorating the iconic Gancio symbol, the Italian brand debuts the Signature eyewear and timepiece collections.
The inspiration behind the film is to showcase all that has changed and all that has remained constant in the world of cinema. Different characters, different points of view, the tangible tensions of a relationship that unites them all.
Elettra Rossellini Wiedemann and Ethan Peck, two heirs of Hollywood royalty, are the stars of this intriguing yet modern story – a moment capturing the tangible tensions of a passionate relationship while celebrating the iconic Gancio: the Salvatore Ferragamo Signature Collection.