MOSCHINO FRESH COUTURE FRAGRANCE CAMPAIGN
The second fragrance by the Italian brand under the creative direction of Jeremy Scott, ...
November 17, 2015
The second fragrance by the Italian brand under the creative direction of Jeremy Scott, entitled “Moschino Fresh Couture”, is inspired by the Spring 2016 fashion collection.
The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low.
The Moschino Fresh Couture fragrance plays with fresh and joyful accents. Its sparkling top notes of mandarin and bergamot are enriched with exotic ylang-ylang. Juicy raspberry provides contrast to the floral heart of velvety white peony and osmanthus. The base underscores refined and modern character of the perfume with accords of clear woods, white patchouli and ambrox.
The fun and ironic bottle is designed in the form of a cleaning product. It is housed in an elegant coffret made of fine materials , including a touch of golden detailing.
Watch as Moschino exposes Linda Evangelista, the new face of the campaign shot by Steven Meisel as a glamorous housewife styled by Carlyne Cerf de Dudzee.