MAC Cosmetics has opened its largest Pro flagship store worldwide — and its first in Britain — on Carnaby Street in London.
The massive new store stocks the special MAC Cosmetics Pro collection, which offers makeup artists high-quality formulations and extra colors and finishes:
“Neon, metallic and dense mattes are all explored in a variety of groundbreaking textures and mediums,” explained Terry Barber, the brand’s Director of Makeup Artistry. “Coveted by professionals, performers and makeup junkies alike, Covent Garden is the perfect stage for this unique, innovative collection of products.”
The store features a Lash Bar (with a full range of fake lashes and other eyelash essentials) and a whole floor has been designed as a dedicated event space, ready for interviews, broadcasts and ‘Technique’ events. It’s even equipped with a ‘blogging station,’ says the company.
Spanning 7,500 square feet over three floors, the store sells the full MAC Pro product line of more than 250 stockkeeping units, in addition to more than 2,000 sku’s of mainline products. The basement houses a Pro-artist-only training space.
The MAC Cosmetics Pro store houses two private rooms for group bookings or makeup services, a library of inspirational books and periodicals and an event space on the first floor for master classes and events.