The print campaign for the highly anticipated Balmain x H&M collection has recently been released and it is filled with top models as expected. Photographed by Mario Sorrenti, models Kendall Jenner, Gigi Hadid and Jourdan Dunn pose alongside male models Hao Yun Xiang and Dudley O’Shaughnessy in a futuristic subway system.
Balmain‘s Creative Director Olivier Rousteing wanted to ensure the advertisements captured the essence of the high-end brand and appealed to its audience. In a statement, he said, “When you love the Balmain world, you love the models that are part of it, too.”
He’s referring to the above-mentioned superstar models, of course, who he calls “his friends.”