The influential Japanese retailer Tomorrowland will open the doors to its first store outside Japan, a 3,500-square-foot boutique on Broome Street in SoHo, New York.
“Coming to New York now, I am able to rediscover myself, the company, and the city. I really love this city—the people, the energy, everything,” said founder Hiroyuki Sasaki.
The Tomorrowland SoHo boutique takes inspiration from the brand’s Japanese locations. The boutique’s furniture, a combination of natural white oak framing and antique bronze, is designed and created by Japanese craftsmen. Exquisite custom designed rugs add warmth to the natural oak floors, which are inset with custom oversized stripes of green and white. The former art gallery, pre-war building’s original features, such as majestic interior columns, are highlighted and a large skylight overhead floods the space with lots of natural light, further adding to the feeling of airy space created throughout.
The boutique’s design creates three unique shopping experiences from front to back. The first section houses accessories and features predominantly full height metal fixtures with glass shelving and an open concept allowing views and natural light into the store. The second, divided by custom glazed faux storefront system, creates the platform for women’s and men’s apparel, and accessories. The final shopping experience is dubbed the ‘White Room’ and allows for a more private shopping experience.
Upon entering, customers are greeted with accessories from WANT Les Essentiels and jewelry by Japanese brands Shihara, Satomi Kawakita, Siri Siri, and Hum; home decor by Kimoto Glassware and Laurence Brabant; Artistique fragrances. This section flows into the women’s department, which is segmented by preppie looks, casualwear and more tailored apparel.