London will be the destination for the unconventional exhibition ‘Louis Vuitton Series 3 – Past, Present, Future’.

A modern and unexpected reinterpretation of a fashion show, this exhibition, following SERIES 1 and SERIES 2, invites visitors to discover Nicolas Ghesquière’s inspirations for his fourth ready-to-wear show as the Artistic Director for women’s collections at Louis Vuitton. It will document a total physical and interactive immersion in the brand through the creative process of the Artistic Director.

“Series is part of a multi-pronged approach to communicating what’s happening in our house,” says Louis Vuitton chief executive Michael Burke.“It communicates the message of the season in a way that simultaneously transcends it. There’s a certain permanence. From season to season you get the ways a collection connects to the previous one, as well as to what happened 150 years ago. It’s a continuum that ties everything together from the first trunk to this collection. It’s an attempt to create permanence in an extremely volatile world.”

Designed and created in house, ‘Louis Vuitton Series 3’ will take visitors on a 13-room “journey” through every creative step that went into this season’s collection, from the stitching of garments, demonstrated in person, to the catwalk show. Indeed, at the heart of the exhibition will be what the brand is calling the ‘Infinite Show’ — all 50 looks from the collection projected as video footage onto 25 double-sided life-sized screens, giving visitors a close-up view, usually reserved for those seated in the front row. The show will conclude with a gallery-like display of this season’s advertising campaign, shot by Juergen Teller and Bruce Weber, accompanied by a pile of free posters and a ‘sticker room’ offering 12 key accessories from the collection depicted on a set of stickers offered as a gift for visitors.

The exhibition will be held at 180 Strand adjacent to Somerset House and will be open to the public with free admission from 10 am to 8 pm, from September 21st to October 18th, 2015.