Alexander McQueen, has just opened its first flagship store in Paris. Spanning some 5,300 square feet, the store will be christened with a party during Paris Fashion Week. A series of brightly lit rooms sprawling over two floors, the Alexander McQueen flagship store in Paris is located on Rue Saint-Honoré, one of the hottest and most coveted retail strips in the city.
McQueen Creative Director Sarah Burton was keen to recreate the feeling of a grand French home, and her team developed a special wallpaper for the eveningwear salon on the lower level — a feature not seen at any other McQueen boutique.
By contrast, the entrance is designed to create a sense of volume and scale, thanks to high ceilings, white plaster walls and a double-width staircase, made of black marble, that leads down to the lower ground floor and is crowned with a protruding glass mannequin case set on a stepped white onyx base.
Victorian-style glass display cases showcasing individual looks — similar to those used in the recent “Alexander McQueen: Savage Beauty” exhibition at the Victoria & Albert Museum in London — are dotted across the ground level, which features a floor made of cracked black marble and black gloss-lacquered parquet.
The space, which opens up to a small garden terrace in the back, is home to women’s ready-to-wear, accessories, shoes and bags, which are displayed in large wall niches made of pink and white onyx.
Downstairs, which houses women’s wear, men’s wear and eveningwear, the focus is on the collections. As in other McQueen units, the Paris location will offer ready-to-wear items and accessories, such as limited-edition clutches, that are only available in the retail channel.