Dior has created a new fragrance for men, its first new cologne launch in ten years. A radically fresh composition, with a powerful name that speaks for itself. This is what François Demachy, Perfumer-Creator for Christian Dior, wanted: positioned between the brutal and the noble.

The Christian Dior Sauvage fragrance film starring Johnny Depp is set in the mystical land of Joshua Tree for this new departure. Here he encounters surrealistic fauna, and here the Sauvage man understands that every image contains a message.

Starting at night, his path of initiation lasts through the day. Burying his possessions, dropping the mask and ‎leaving his mark with a sacred space. This is a ceremonial rite of metamorphosis, as he recaptures his animal soul. His freedom is granted when the sun goes down on a bluish sky. He can finally find peace, beaming with emotion. Johnny Depp shows us who he really is, authentic and real.

Discover the film below directed by Jean-Baptiste Mondino with music by Ry Cooder.