PRINGLE OF SCOTLAND 200TH ANNIVERSARY BRAND CAMPAIGN
Pringle of Scotland is one of the oldest names of the Scottish Borders, the birthplace of the ...
August 14, 2015
Pringle of Scotland is one of the oldest names of the Scottish Borders, the birthplace of the British knitwear industry. Founded in 1815 by Robert Pringle, the company began as a manufacturer of hosiery and underwear. It has been knitting cashmere since the 1870s and was one of the fist brands to introduce knitwear as outerwear in the early 1900s
2015 will see Pringle of Scotland offer a year of insight into the brands founding principles of quality, style, authenticity and innovation. These remain of utmost importance today in the wake of celebrating two centuries of design leaving Pringle of Scotland as one of the oldest establishments in fashion.
A series of brand projects are set to reinforce the Pringle of Scotland heritage throughout the bicentennial celebrations.
Albert Watson is the latest venture in a series of artist collaborations. The Pringle of Scotland 200th anniversary brand campaign will feature great Scots Stella Tennant, David Shrigley, Edinburgh Fashion Festival founder Anna Freemantle and artist Robert Montgomery. Together with actor Luke Treadaway these talents are captured by legendary Scottish photographer Albert Watson.
Watson said his approach to the Pringle photoshoot “is all about the juxtapositions; textures from the Isle of Skye integrated with the textures of the collection. We approached this in a classic manner, but with strong portraiture. Shooting was more about the persona with the textures of the clothing.”
Discover behind the scenes of the iconic Anniversary Brand Campaign.