ALEXANDER WANG FIRST EUROPEAN FLAGSHIP STORE IN LONDON
Introducing the Alexander Wang‘s first European flagship store, in Mayfair, London, ...
August 11, 2015
Introducing the Alexander Wang‘s first European flagship store, in Mayfair, London, depicting the cool aesthetic the designer is know for. Having opened its doors to the public August 1st, the retail location houses the entirety of Wang’s men’s and women’s Ready-to-Wear collections, as well as the T by Alexander Wang and accessories range. Also sold there is the designer’s cheeky Objects collection, which contains various items reworked in his signature dark touch. Located on Albemarle Street, the boutique is housed in a former post office, which was transformed into a sleek retail haven with the help of architect Vincent van Duysen.
Through materiality, form, and attention to detail, Van Duysen and Wang have designed a space that offers a sense of permanence. Unafraid of conveying a point of view, but defying trends.
A mix of minimalist, utilitarian and high-end contemporary design, the aesthetic of the store is meant to embrace the middle ground between vintage and modern – a line Mr. Wang walks elegantly in his own work. Architecturally, the space uses a number of non-traditional mediums, focusing on recycled rubber, chrome tubes and stingray leather. With fitting rooms lined entirely in suede, floors of exposed concrete and inset wool carpeting, the design concept for the store is centered around a variety of co-existing textures.
In addition to custom-designed furniture by Alexander Wang for Poltrona Frau and Vincent Van Duysen Architects, the store will feature sculptural works by artists Ben Storms and Gerard Kuijpers, serving as an exhibition of sorts.
I’ve always loved London and I am so proud and excited to open my first European flagship store here,” says Wang. “The multi-level space and the historical structure of the building gave us the opportunity to evolve our retail concept, and to adapt it specifically to this location.”
