BALLY ‘OFF THE GRID’ FILM FEATURING J. COLE
The Bally ‘Off The Gird’ film is a contemporary celebration of Bally’s ...
August 10, 2015
The Bally ‘Off The Gird’ film is a contemporary celebration of Bally’s long-standing affinity with hip hop culture and its iconic aesthetic. Much like the sneakers of the 90’s, the hiking boot is this generation’s equivalent assertion on everyday style. Taking functional design and transforming it into a luxury item as only Bally can, own the new wave of boots and backpacks that J. Cole hand selected for this unique collaboration.
Created in collaboration with Bally’s design director Pablo Coppola, the hiking-styled footwear is inspired by the notion of an urban explorer – a motif that mirrors Cole’s travels through the music industry. He’s an artist who’s blazed trails and innovated, but he always remains rooted to a deep sense of history.
Throughout the 80’s Bally was the choice footwear brand of hip hop stars including Slick Rick and Doug E. Fresh. Since then, the Bally name has become synonymous with the iconic style of this culture; frequently used as a reference to luxury lifestyle in the lyrics of international artists including Jay Z, Nas, Lil Wayne, Step Brother and Kanye West. In collaboration with J. Cole, the JC Hiker re-establishes this musical legacy.
J. Cole and Bally have celebrated their collaboration with a short film. The Bally ‘Off The Grid’ film follows J. Cole as he escapes the connected world in seek of musical inspiration. Take in the breath-taking landscapes of Jamaica and experience the true notion of the ‘Urban Explorer’.