The urban jungle and extreme street-style luxury are the main themes of the new Philipp Plein Fall 2015 ad campaign. Shot  in  New  York  by  Steven  Klein  the campaign features American model and social media star Lucky Blue Smith and model Sarah Brannon.

“Working with models Lucky Blue and Sarah Brannon injected the spirit of modern day youth into the Philip Plein campaign. And Philip Plein is about that: capturing the spirits of our times,” said the photographer.

The duo pose  together  against  an  ultra-modern  digital  backdrop,  signalling  the  uncompromising  modernity  of the collections.

“This season is about modern street warriors, the new generation of wonder women and men that strut across our metropolises around the world,” said Plein. “I feel that Lucky Blue and Sarah perfectly embody both the mood of the collection and the brand itself with their fresh and edgy attitude. Steven brilliantly recreated the atmosphere of the shows. Through his shots you can re-experience that exciting vibe…It’s one of the best campaigns we have produced yet!”