The Prada Fall 2015 ad campaign puts the spotlight on rising stars with the Steven Meisel lensed imagesModels Avery Blanchard, Estella Boersma, Inga Dezhina, Lineisy Montero, Ine Neefs, Greta Varlese and Maartje Verhoef pose in the brand’s retro style suiting and cropped pants in looks styled by Olivier Rizzo.
The brand describes the campaign as “an elegant, ironic ode to meta-modern femininity.”
The group narratives bring to life a feeling of natural elegance, where suspended youthfulness intermingles with the classic, and very new codes of the ultra-feminine.
“I was thinking what women like: colors, bows, decorations,” Miuccia Prada said of the collection.
Prada features neat Sixties shapes she’s worked before, but now in tech-like foam, mixing girly and acid colors to quirky effect. Trim jackets have schoolboy spunk over cropped bell-bottoms, and share the spotlight with lady coats and beautiful high-waisted dresses in cuts derived from midcentury couture.
The Prada Fall 2015 collection features a bright color palette of acid green with shades of blue and a shot of pink; orange, blue, pink, gray, with handbags, shoes and gloves included in the vibrant, carefully wrought free-for-all. Also showcased is an outsize herringbone tweed, with add-ons: fur strips and vertical bows running down the sides of coats and jackets; big, plastic flower pins and crystal embroideries.