The fashion house has recently launched the new Chanel Chance Eau Vive fragrance through a film created by legendary French director Jean-Paul Goude.

Goude took a decidedly more saccharine route in the Chance Eau Vive film, transforming the ordinary bowling alley into a magical, pastel haven.

It is unpredictable and appears when you least expect it, but if you decide to seize it, anything is possible. “A chance came up, I seized it.” Mademoiselle Chanel knew that her real chance was the one of her own creation, a state of mind, a way of being.

A floral-zesty fragrance stirred by the vivifying notes of grapefruit and blood orange. Its top notes explode with freshness. A jasmine heart delicately unveils its femininity. The cedar-iris accords of its trail reveal the sheer elegance of its composition.

Discover the making of the new Chanel Chance Eau Vive fragrance campaign directed by Jean-Paul Goude.