JIMMY CHOO ILLICIT FRAGRANCE CAMPAIGN FEATURING SKY FERREIRA
The renowned footwear and accessories brand has recently announced the launch of the Jimmy Choo ...
June 11, 2015
The renowned footwear and accessories brand has recently announced the launch of the Jimmy Choo Illicit fragrance, a modern floriental which launches in August 2015. It is designed for women who are “tempting, seductive, risk-taking and totally in control.” Illicit embodies the daring spirit of a woman who is hypnotic, attractive and living life to the fullest.
Sandra Choi, Jimmy Choo’s creative director, described the fragrance, which combines notes of ginger, bitter orange, jasmine, honey and amber as “daring.”
And to embody that woman, Jimmy Choo has tapped 22-year-old singer Sky Ferreira as the face of the fragrance. “I love the fact that she embodies the side that is daring, that she’s a little bit experimental, she’s finding herself — but at the same time there’s a side of her that is tough but sweet,” said Choi of Ferreira and her work as a musical artist. “She’s like a raw diamond.”
Perfumer Anne Flipo of International Flavors and Fragrances created the scent, which combines top notes of ginger and bitter orange, a heart of rose and sambac jasmine and a drydown of honey-amber accord and sandalwood. Choi added that “there’s a sense of presence and boldness” to the fragrance.
Choi designed the flacon as a rounded, faceted glass bottle molded with a baguette-shaped pattern and a square silver lid, which Choi said reflects her “all-time love, the Art Deco period.” The outer packaging is a gold box, embossed with a stud pattern.
The fragrance, an eau de parfum, comes in 40-ml., 60-ml. and 100-ml. sizes, which are priced from $65 for 40 ml. and $120 for 100 ml.