The first fragrance by Azzedine Alaïa entitled Alaïa Paris, created under a license with Beauté Prestige International, was inspired by a childhood memory of his grandmother “throwing cold water on the sun-scorched walls in Tunisia.”
Alaïa Paris was developed by perfumer Marie Salamagne; the notes include pink pepper, freesia, peony, animalic notes and musk.
The black glass bottle with a top that mimics a spool of gold thread was created by Martin Szekely, the French furniture/industrial designer whose works are in both the Pompidou and MK2 cinemas.
“Creating a perfume is to confide in a woman, to steal her thoughts of tomorrow and run away with her before she ever looks back. … Creating a perfume is also knowing that, at that precise instant, the words I use to recount my secret already no longer belong to me. … My perfume is not reasonable — it makes time lie. I dreamed of it like an archaeologist dreams of sculptures from antiquity lying at the bottom of the sea for millennia, sculptures of perfect bodies, matched only by the women of today — an ideal and timeless beauty.”